At AH Square, we are a dedicated team of professionals committed to guiding you through the intricate journey of launching your private label business on Amazon. Our expertise and comprehensive approach ensure that every step of the process is meticulously planned and executed, maximizing your chances of success. Below, we detail the essential steps and timelines involved in launching your Amazon private label product.
Launch Steps and Timelines
1. ID Creation
Creating a strong foundation for your business is crucial. The initial step involves setting up your business identity, which includes:
LLC Formation: Forming a Limited Liability Company provides legal protection and credibility.
Address Setup: Securing a virtual or physical address, especially important for non-resident business owners.
EIN Number: Obtaining an Employer Identification Number for tax purposes.
Fintech Bank Account: Setting up a financial account tailored for e-commerce transactions.
Timeline: 30 Days
2. Product Research
Identifying the right product is key to a successful Amazon private label business. Our product research phase includes:
Keyword Research: Analyzing popular search terms to identify high-demand products.
Competitive Analysis: Evaluating competitors to understand market saturation and opportunities.
Reviews Analysis: Understanding customer feedback to identify potential product improvements.
Pricing & Variation Breakdown: Examining pricing strategies and product variations to position your product effectively.
Sales & Cashflow Forecast (Feasibility): Projecting sales and cash flow to ensure the product is financially viable.
Patent Check: Ensuring your product does not infringe on existing patents.
Timeline: 30-45 Days
3. Product Sourcing & Development
Sourcing and developing your product involves multiple steps to ensure quality and reliability:
RFQ Template Creation: Crafting a Request for Quotation template to gather accurate supplier quotes.
Supplier Identification & Negotiation: Finding and negotiating with suppliers to secure the best terms.
Product Sampling: Comparing samples from 1-2 main competitors and contacting 2-5 suppliers for the best quality.
Sample Analysis: Evaluating product samples to ensure they meet your standards.
Dummy Listing Creation: Creating a preliminary product listing to test market response.
Certification Checks: Ensuring the product meets all necessary certifications required by Amazon.
Order Placement with 30% Upfront: Placing orders with a 30% upfront payment based on a proforma invoice.
Brand Name Research: Researching and selecting a unique brand name.
Logo & Product Package Designing: Designing a professional logo and packaging to enhance brand identity.
Timeline: 30-45 Days
4. Logistics & Pre-Launch Essentials
Efficient logistics and pre-launch preparations are vital to ensure smooth product delivery and listing optimization:
Freight Forwarder Identification & Negotiation: Finding reliable freight forwarders through Alibaba and other recommendations.
Inventory Inspection: Conducting inspections during and after production to maintain quality standards.
Product Photography / 3D Modeling: Creating high-quality images and 3D models for your product listing.
Labeling: Designing and applying labels in compliance with Amazon’s requirements.
Amazon Shipping Plan Creation: Planning the shipment to Amazon’s FBA warehouse.
Product Shipping: Coordinating shipping through Third-Party Logistics (3PL) and Amazon FBA warehouse.
Copy Writing: Crafting compelling product descriptions to attract customers.
Listing Optimization: Optimizing the product listing for better visibility and sales.
Brand Registry: Registering your brand through Amazon’s IP Accelerator, which takes 20-30 days.
Trademark: Applying for a trademark through Amazon’s IP Accelerator, typically taking 3-6 months.
Enhanced Brand Content (EBC): Creating enhanced brand content to improve customer engagement and conversion rates.
Production Timeline: 7-30 Days
5. Product Launching and Ranking
Launching and ranking your product effectively is crucial for gaining visibility and driving sales:
PPC Setup & Optimization: Setting up and optimizing Pay-Per-Click advertising campaigns.
Vine Reviews: Leveraging Amazon Vine to gather trusted reviews.
Influencer Marketing: Partnering with influencers to promote your product.
Reporting/Tools Setup: Setting up tools and reports to monitor and optimize performance.
Timeline: 25-40 Days
6. Brand Building
Building a strong brand presence across multiple platforms enhances customer trust and drives sales:
Website Creation: Developing a professional website to showcase your brand.
Facebook Integration: Establishing a presence on Facebook for marketing and customer engagement.
Instagram Integration: Utilizing Instagram for visual marketing and influencer collaborations.
Affiliate Marketing: Setting up an affiliate program to boost sales through referrals.
Shopify Store Setup: Creating a Shopify store for direct-to-consumer sales.
Walmart Integration: Expanding your reach by listing products on Walmart.
eBay Integration: Listing products on eBay to capture a different segment of the market.
Pinterest Integration: Using Pinterest for visual inspiration and driving traffic to your product listings.
Shipping Options and Timelines
Shipping By Fast Sea: 22-25 Days
Shipping By Normal Sea: 35-40 Days
Shipping By Air: 7-10 Days
Budget Requirements
USA: $25,000+
UK: £15,000+
At AH Square, we are dedicated to turning your business vision into reality. Our step-by-step approach, combined with our expertise and commitment to excellence, ensures that your Amazon private label business thrives in a competitive marketplace.